Apple’s New Services Keynote

Yes, I watched the recent Apple Keynote announcing new Services. I have not commented on it until now because I wanted to sift through some of the information first. These new services are pretty interesting, but do you or I really need them? Lets check them out.

Apple Services

Apple has been going into the Services area more and more over the last few years. Some people think that is the future of computing and media. I am not sure that is the case, but the Services area is very important and can be very helpful. Of course Apple is competing with people like Google, Amazon, Netflix, Microsoft and a few others. There is no shortage of competition in the Services world. Having said this, let’s take a look at Apples’ new Services announcements.

Apple TV+ — Apple has gotten into creating its own content for TV. Here is Apple’s blurb on this Service:

Introducing Apple TV+, a new streaming service where the most creative minds in TV and film tell the kinds of stories only they can. Featuring original shows and movies across every genre, Apple TV+ is coming this fall. Exclusively on the Apple TV app.

This might be pretty cool if you own an Apple TV like I do. We will have to wait and see on this. I think Netflix and even Amazon are way ahead of Apple in producing original content, but we will see what Apple can cook up.

Apple News+ — The Apple News App has been around for a bit. It is now going to contain magazine subscriptions. Here is Apple’s blurb on this Service:

Full Access to Magazines and leading Newspapers All in one place.

Here is my bottomline with the Apple News+ App. I have never used it for news. I am perfectly capable, and prefer to “curate” my own news thanks. As far as magazines go, it might be a good thing. I don’t really have time to read a bunch of magazines, most of the ones I read are related to my woodworking hobby. So, I probably will not start using the News+ App, but to each his own. It might be just great for some people. I can say one thing here, the iPad is a great device to read magazines or other content.

Apple Arcade — This is Apple’s attempt to reinvent the Games Genre. Gaming is a very lucrative area, lots of money to be made there. Here is Apple’s blurb on Arcade:

Apple has joined forces with some of the world’s most innovative game developers to push the boundaries of what’s possible. We’re working closely with these visionaries to help them realize the games of their dreams — and yours.

If you are a gamer, this may be great news. I do not, nor have I ever played computer games. I don’t think there is anything wrong with it, I just don’t have the time. I use computers and the Apple TV and my time for different things. If you are into games, please comment at the bottom of this article. I would be interested to hear what a real gamer thinks of Arcade.

Apple Card — Apple has introduced their very own credit card. I have been researching this card. As far as I can tell, it is going to be one of the most consumer oriented cards available. This is Apple’s blurb on their Card:

  • Apple Card completely rethinks everything about the credit card.
  • It represents all the things Apple stands for. Like simplicity, transparency, and privacy.
  • It builds on the incredible ease and security that millions of people love about Apple Pay.
  • And it’s the first card that actually encourages you to pay less interest.
  • You can buy things effortlessly, with just your iPhone. Or use the Apple‑designed titanium card anywhere in the world.

Now, this card does interest me. I think it is going to be pretty cool. It is designed to work primarily through Apple Pay, but you do get a physical card if you are somewhere that does not have Apple Pay. I will probably get one of these cards, we will see how that goes. They are not available for a few months.


Apple is moving into the Services area big time. I wish them every success, but time will tell whether some of these initiatives will prosper. Some people are very impressed and others are kind of ‘ho hum’ about all of it. Would be interested to hear your thoughts on all or any of this.