When it comes to web searches, Google is the big kid on the block. Everyone strives for high rankings in Googles search metrics. The problem with Google is they do things that invade our privacy. That is why I started using Duck Duck Go search engine a few years ago. The searches are not quite as good, but privacy is much better. Speaking of search engines, check out this interesting idea of an Apple created and designed search engine that competes with Google. You know that would be super secure.